Now that the Treyvon Martin case is in full media frenzy, Martin's mother has filed two trademark applications to get in on the merchandising boom:
Sybrina Fulton is seeking marks for the phrases “I Am Trayvon” and “Justice for Trayvon,” according to filings made last week with the United States Patent and Trademark Office. In both instances, Fulton, 46, is seeking the trademarks for use on “Digital materials, namely, CDs and DVDs featuring Trayvon Martin,” and other products.
The March 21 USPTO applications, each of which cost $325, were filed by an Orlando, Florida law firm representing Fulton, whose first name is spelled "Sabrina" in the trademark records.
It's good to see that she's overcome her grief so quickly.
It's too bad she didn't also have the foresight to trademark George Zimmerman's image and name. One of the kind of products she undoubtedly would seek to make money on is pictured above and appearing quite a bit in Florida and elsewhere. It doesn't use Trayvon's name of image, but it certainly seems to be linked to the case and uses the phrase she wants trademarked, so she might have a legitimate claim.
Soon to be appearing at a shopping mall near you, along with the Trayvon Martin signature hoodie..your choice of three colors.
Imagine, if you will,the reaction is a white person had put out a tee shirt with the picture of a perpetrator of black-on-white crime with the n-word on it, maybe some of these people. Somehow, I have a feeling it wouldn't be ignored by the media the same way.